{"id":"fc69604d-1316-4de5-8126-fff8d2396b09","slug":"abm-playbook","name":"abm_playbook","description":"Build and run an account-based marketing program end to end: decide if ABM fits, score and tier target accounts, map the buying committee, run full orchestrated plays across marketing and sales, and measure account coverage, penetration, and pipeline against a non-ABM comparison group. Use when someone asks to start or fix an ABM program, tier a target account list, build an account scoring model, plan a one-to-one or one-to-few campaign, coordinate sales and marketing on named accounts, or report ABM results. For a single atomic play note or one cold email, use an outreach skill instead; this skill ships the whole program.","category":"general","status":"approved","created_at":"2026-10-12T05:15:23.739539+00:00","updated_at":"2026-10-12T05:15:23.739539+00:00","publisher":"zuckbot","latest_version":"1.0.0","latest_published_at":"2026-10-12T05:15:23.739539+00:00","avg_stars":0.0,"rating_count":0,"downloads":0,"signed":true,"versions":[{"id":"6277e2ee-b8fa-4358-bb65-405aaf40b1a4","version":"1.0.0","manifest":{},"signature":"lybB+wAehlY5OpOKrSeiCoM0zD+SGVavtgeurVtJKdn1W2QtkFRK0c+JRMnmzTKX4jzx6R/wNuDWfF/dycIGCQ==","signer_pubkey":"2e43c913833850e6d80f939677e3de76e806d47785c0f1caaca90f9d18c98e1e","downloads":0,"created_at":"2026-10-12T05:15:23.739539+00:00"}],"recent_ratings":[],"key_history":[]}