---
name: polls_and_quizzes_social
description: "Design social polls and quizzes that collect real signal. Use when creating poll posts, quiz content, or quiz funnels for X, Instagram, TikTok, LinkedIn, or YouTube: writes unbiased questions, picks formats people finish, and reports results honestly instead of cherry-picking."
metadata: { "includeInPrompt": true }
---

# Polls and Quizzes for Social

## Purpose
Turn an interactive post into trustworthy signal instead of noise. Covers four things the brief calls for: poll design that avoids leading answers, quiz formats people actually finish, honest reading of results, and follow-up content built from what the results actually say.

## Workflow

1. **Decide what the poll/quiz is for.** One of: engagement (fun, shareable), feedback (content or product decisions), or lead capture (quiz funnel). The purpose controls how rigorous the design needs to be. Engagement polls can be playful; feedback polls must be neutral; funnels must end with a result worth sharing.

2. **Write the question.**
   - Test exactly one thing per question. No double-barreled wording ("Do you like our prices and service?" tests two things).
   - Keep language neutral: no leading adjectives, no praising or criticizing, no "most people" framing. Bad: "How amazing was the update?" Good: "How would you rate the update?"
   - Match the format to the goal: yes/no for binary feedback, rating scales for nuance, multiple choice for preferences.
   - On platforms that allow it, randomize answer order or check that a fixed order doesn't favor one option.
   - For feedback polls, cover the plausible answers: options must be mutually exclusive and exhaustive, with an "Other" escape hatch where the platform allows it. A poll with no real home for a voter's answer collects noise.

3. **Fit the platform's constraints.**
   - X: up to 4 options, short option text (25 chars max per choice per X's poll limits), voters anonymous, votes can't be changed.
   - Instagram Stories: 2 options, 24 hours, voters are NOT anonymous (followers see the poster can view who voted).
   - TikTok: poll stickers on videos, good for "part 2?" style content decisions and challenges.
   - LinkedIn: professional framing, good for industry feedback polls.
   - YouTube: community-tab polls between uploads for content ideas.
   Keep the question short everywhere. One poll per week per account is a healthy ceiling for most audiences.

4. **For quizzes, design for completion.**
   - Length: 5-7 questions for quiz funnels (completion drops sharply past 7); 7-10 max for editorial quizzes. Roughly 2-3 minutes of effort.
   - Front-load easy questions. The first question should take 2 seconds. Drop-off concentrates early, so don't open with the hard stuff.
   - Vary question types (image cards, sliders, toggles beat walls of text) and keep it mobile-friendly: big tap targets, no heavy typing.
   - Decide the ending first. People share quizzes that give them something worth showing: a surprising result, a reframing of what they learned, a comparison to others. "A score and a thank you" doesn't travel.
   - For funnels: capture email after the last question and before the result, when curiosity is at its peak.

5. **Launch, then engage.** Cross-post to reach the audience where it is, use a visual hook, and post at peak activity times. Answer comments. Follow the poll with a call to talk ("Tell us why you picked that") so votes turn into conversation, not just clicks.

6. **Read results honestly.**
   - Report the sample for what it is: followers who chose to vote, not "everyone" or "the public". Say who wasn't counted.
   - Always show the denominator. A percentage without a base and a time window is decoration, not data.
   - Don't cherry-pick: show the full result set, not just the flattering slice. If the winning option won inside the margin of noise (tiny sample, close split), say so.
   - A result with no sample size and no margin of error is noise presented as fact. Treat it that way.
   - Correlation is not causation. "Voters who picked X also watched Y" doesn't mean the poll caused the behavior.

7. **Turn results into follow-up content.** Share the outcome publicly (thank voters, show the full numbers), note anything surprising, and say what you're doing with it. The loop, poll results leading to a visible action, is what makes the next poll worth voting in. Full question-bank examples and honesty checklists live in `references/`.

## Output Contract
- For a poll: the exact question text, options sized to the platform's limits, the purpose (engagement/feedback/funnel), and a follow-up plan (how results get shared and used).
- For a quiz: title, 5-10 questions with answer types, the result design (what each taker gets and why it's shareable), and length rationale.
- For results: the numbers with denominator, sample description, plain-language read with caveats stated, and the follow-up post draft.

## Operating Rules
1. Never invent poll results, engagement stats, or survey findings. If you haven't run the poll, say so; if you're working from one, cite its sample and source.
2. Never write leading questions, even to make engagement polls "more fun". A rigged question teaches the audience your polls are rigged.
3. Don't present a self-selected audience (followers, volunteers) as representative of the public.
4. Keep quiz length honest: if the ask needs more than 10 questions, break it into parts or cut questions, never cram.
5. End every poll with published results. Skipping the results teaches the audience that voting changed nothing.

See `references/examples.md` for worked poll and quiz examples, and `references/honesty-checklist.md` for the full result-reporting checklist.