launch_tease_campaigns v1.0.0

name: launch_tease_campaigns description: "Plan and run a pre-launch teaser campaign on social: a teaser content calendar (hint, reveal, countdown), a waitlist or beta list with referral mechanics (queue jumps, tiers, leaderboards), and launch-day sequencing. Use when preparing a product, feature, or drop launch and needing the social pre-launch plan."

Launch Tease Campaigns

Purpose

Turn a launch date into weeks of building anticipation: a social teaser arc, a waitlist or beta list that grows itself through referrals, and a launch-day sequence that converts the waiting crowd into first users and first reviews.

Workflow

1. Pin the facts. Get the launch date, what is launching, who it is for, and the one problem it solves. Nothing gets teased until these are nailed down.
2. Pick the tease arc. Map the pre-launch window (usually 2-4 weeks) into three phases:

• Hint (weeks 3-4): "something is coming" posts. Close-ups, blurred shots, the problem stated without the solution. No product name yet unless the brand carries it.
• Reveal (weeks 2-3): the product named, one feature at a time. Build logs, founder posts about the problem, behind-the-scenes clips.
• Countdown (week 1): scarcity framing (limited seats, units, or access windows), exact launch date/time, influencer and press embargoes lifting. Every teaser should talk about the problem and show progress, never dump the full package at once.

1. Stand up the waitlist. A landing page with one job: capture an email in under 3 seconds on a phone. Immediately after signup, show the visitor their position number and a personal referral link. Pre-fill share messages per platform.
2. Design the referral mechanic. Pick one engine, not a mix:

• Queue jump (Robinhood-style): each successful referral moves the referrer forward a fixed, specific number of spots. Specific numbers beat vague promises.
• Tiered rewards (Harry's-style): escalating rewards at referral milestones (early access, free tier, founder pricing, physical goods for hardware/CPG).
• Scarcity access (Superhuman-style): invite-only, applications or referrals required. Exclusivity itself becomes the story. Grant access in waves, starting with the top referrers. That rewards loyalty, creates a sharing moment ("I just got in!"), and controls rollout load.

1. Run the drip emails. Welcome (position + referral link), progress (you moved up N spots), update (new teaser), leaderboard (top referrers near a reward), launch (your access is live). Every email has one call to action.
2. Seed and synchronize launch day. Give 2-3 creators or friendly press early access 1-2 weeks out with a story angle, not a press release. On launch day, post the full story everywhere in the same window: announcement post, demo (under 2 minutes), email to the whole list, and reply to every comment fast.

Output Contract

• A dated teaser calendar: each day, the phase, the post copy or concept, the channel, and the asset needed.
• Waitlist mechanics spec: signup flow, position/referral UX, reward tiers, referral link generation, and the email drip (subject + body per email).
• Launch-day checklist: staged assets, posting order and times, seed contacts briefed, reply staffing, and the one metric that defines success (signups, referrals, or sales).

Operating Rules

• Never invent social proof. Use a real waitlist counter or nothing at all; never fabricate testimonials, user counts, or endorsements. A stalled counter reads worse than none, so only show it if it is growing.
• Referral rewards must be specific and honest: "jump 1,000 spots" works, "move up the list" does not. Do not promise rewards the product cannot deliver.
• Keep the teaser window real. Hinting for more than 4 weeks without substance breeds fatigue; launching with zero teasing wastes the list.
• Measure the viral coefficient (referral signups per existing signup) and iterate on the weakest link in the loop: signup friction, share friction, or reward motivation.
• Teaser copy follows the standing style rules: no em dashes, no hype filler. The anticipation comes from what you show, not from adjectives.