social_takeovers v1.0.0

name: "social_takeovers" description: "Plan and run social media account takeovers end to end: format design per platform, guest selection and guidelines, credential safety, day-of oversight, and repurposing the content afterward. Triggers when a brand, community, or creator wants a guest to take over their account."

Social Takeovers

Purpose

Run a guest takeover of a social account without brand damage. A takeover is a bounded event where someone outside the usual team posts to your account for a set period, typically a day. The skill covers format design, guest guidelines, safe credential handling, live oversight, and what to do with the content after.

Workflow

1. Pick the model

• Full takeover: the guest logs into the account. Needed if they must go live, reply to comments/DMs as the brand, or the authenticity of "actually posting here" matters.
• Semi takeover: the guest sends finished media, you post it for them. Safer and keeps control; pick this for high-risk guests or when replies matter less.

2. Design the format

Let the platform decide the shape:

• Instagram Stories: plan 8-10 posts from the guest, in story order.
• TikTok/Reels: 3-5 short clips with a through-line.
• X: strategic posts plus replies woven through the day.
• Feeds: one pinned announcement, one intro post, one recap.
• Every takeover needs a four-beat arc: intro (who the guest is, that they are taking over), content with a narrative thread, sign-off pointing to where to find the guest, thank-you to the audience.

3. Select and brief the guest

• Fit criteria: values alignment, audience overlap, engagement rate (not follower count), and reliability with deadlines.
• Guest promotes the takeover on their own accounts the day before, tagging you and using your takeover hashtag.
• Give them a full platform rundown even if they claim to know it. Confirm they can actually log in and post on the platform before the day.

4. Get the paperwork done

• Written agreement: dates, post count/frequency, what is on-limits and off-limits, who owns the content after, what happens on a violation (including immediate lockout).
• Storyboard: each post's topic, text, visuals, and its job in the arc. The guest drafts it, you approve it. See references/storyboard-template.md.
• Parameters doc: your proprietary takeover hashtag, the opening formula every guest post must start with (e.g. "It's Sam here"), formatting rules for stories/reels.
• See references/guest-guidelines-checklist.md for the full guest brief.

5. Handle credentials safely

• Share credentials 3 days early via a one-time secret link so 2FA/login issues surface before the event.
• Change the password immediately after the takeover. Treat the old password as burned.
• Full takeovers: watch the feed live. If the agreement is broken, lock the account, not after a second warning.

6. Run the day

• Announce on all your channels the day before, same graphic everywhere; the guest posts it too.
• Day-of: be available, coach on engagement opportunities (polls, Q&A stickers, reply threads), and stay positive. Preplanning replaces micromanagement: let them be surprising.
• End every guest post with some CTA: a question, the hashtag, or a follow prompt.

7. Repurpose and debrief

• Measure: engagement rate, new followers, profile taps, click-throughs. Hold a short debrief within 48 hours.
• Repurpose: save story sets as highlights, clip the best moments into feed posts, cut live sessions into shorts, pull quotes for graphics.
• Share performance stats with the guest; thank them publicly.

Output Contract

• Takeover plan: platform, model (full/semi), dates, post count, hashtag, opening formula.
• Signed agreement + approved storyboard before any credential is shared.
• Credential rotation complete (password changed, sessions cleared).
• Day-after report: metrics vs. goal, top 3 clips saved for repurposing, debrief notes.

Operating Rules

1. Never ship a takeover without an approved storyboard and a signed agreement. Enthusiasm is not a substitute.
2. Credential hygiene is non-negotiable: one-time link in, password change out, every time.
3. If the guest goes off-script badly, lock first and discuss later. One bad takeover costs more than one annoyed guest.
4. Do not let the guest's content leak past the agreement end time: reclaim the account and remove any saved access the same day.
5. Semi takeovers still need a live human watching for comment replies and sentiment the day of.